Service “Origin”

Communication goal:
Branding

Target:
Metrosexual men from 25 to 45 y.o.

Message:
The parisianbrand wanted an identity with the swiss flag. We proposed the circle to evoke sweetness and smoothness, better than the swiss flag square. „Task„ is a very masculine name who recalls the operational force „Task Force„. Adding „Essential„ was a way to smoothened the whole name.

Communication media:
Name query, logo, commercial papers, packaging.