External communication

Communication Strategy

Defining communication goals

• Branding
• Product / Service
• Identifying targets
• Analyzing of your positioning
• Design the message of your communication

Defining the communication medias

• Sales
• Sales-Promo
• Direct Marketing
• Sponsoring
• Events
• Media-Advertising (Print, digital)
• Social Media
• Digital (Web, App)

Developing the communication medias

• Guiding Idea
• Base message
• Individuals messages

Ensure the implementation of the communication strategy

• Content integration
• Formal integration (CI/CD)
• Integration time (Planning)

Internal Communication

Communication Strategy

Defining communication goals

• Philosophy
• Branding
• Product / Service
• Approach (RH, Supply chain, customer service, safety)

Defining the communication medias

• Internal PR
• Events
• Live Communication
• Social Media
• Digital (Powerpoint, Website, App)

Developing the communication medias

• Guiding Idea to communicate
• Base message
• Individuals messages

Ensure the implementation of the communication strategy

• Content integration
• Formal integration (CI/CD)
• Integration time (Planning)